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As our world changes rapidly around us in the years to come, one thing we can be sure of is that it will be powered by electricity. We have a great company, selling electrical products, control systems and software that serve homes, buildings and industry. It is a wonderful place for creative, energetic people to build careers in our supply chain, branches, and advisory teams.

Thank you for giving us a look.

We are looking for a Sales Manager to join our Gexpro Team in La Crosse, WI!


Essential Responsibilities


  • Responsible for developing and implementing the sales strategy for his/her area of focus (Commercial or Industrial).  Local strategy should accommodate District, Division, and National goals.
  • Responsible for leading the Outside Sales team towards achieving the sales, customer development, product mix and GP goals identified in the business planning process.   This includes setting the appropriate performance goals and addressing gaps throughout the year with individual direct reports.
  • Hire, train, and develop sales people to achieve highest level of sales effectiveness and customer satisfaction. 
  • Ensure Outside Sales personnel have the base level of product or technical expertise to successfully execute the sales strategy by implementing local training programs with internal sources, vendors and suppliers or outside schools or training programs.
  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. 
  • Delivers sales presentations with sales representatives and helps coordinate customer training.  Represents company at trade association meetings to promote Company and products.
  • Liaison between sales department and other departments to ensure flawless execution and customer satisfaction.
  • Take thoughtful and documented corrective action with Direct Reports when necessary to maximize effectiveness. 
  • Complete performance reviews at least annually and be committed to giving frequent feedback regarding performance.
  • Track and measure the success of promotional programs and product launches and against sales objectives.  
  • Prepares sales reports regularly to show volume, potential sales, and areas of proposed client base expansion. 
  • Analysis sales to formulate strategy with direct reports and vendors.  Coordinates the implementation of nation-wide, Division, or District promotions with vendors and follow up on results as well as advises employees concerning sales and advertising techniques.
  • Responsible for educating sales personnel and customers about new and existing product offerings.  This includes customer product training, proficiency with demo equipment, and target account identification with sales personnel.
  • Create and use market analysis to determine customer needs, price schedules, discounts rates, recommend vendor partners, sales forecasting and evaluates Rexel, Inc.'s Competition to ensure a competitive advantage.
  • Analyzes and controls T&E expenditures to meet budgeted expectations.


Skills, Knowledge, and Education Required


  •         Bachelor's degree or 4 years of equivalent experience considered in lieu of degree.
  •         2-4 years leadership experience.


Rexel USA (A VEVRAA Federal Contractor), and its affiliated companies, is an EEO/Disabled/Veterans employer. All qualified candidates will receive consideration for employment without regard to any characteristics protected by law.

If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to or call 888-739-3547 to let us know the nature of your request.

Sales Manager

La Crosse
Branch Management