Denmans - Head of Area Sales and Operations

The Head of Area Sales and Operations is a critical role in leading and coaching Regional Sales and Branch Teams in the South region, to drive revenue growth through increased business development and decreased transactional activity. The role is accountable for ensuring sales whilst managing margin and opex to deliver the company’s profit goals.


To define the Area’s Mission around sales and profit and create a Strategy and Roadmap to deliver this mission, determined by internal and external market drivers. 

To include:
Structure and roles
Operating model
Investment and ROI

To ensure Capability through appropriate Talent Strategy for Area through:
Build: Developing internal talent
Buy: Acquiring external talent
Bind: Retaining key Sales Talent and capabilities
Boost: Accelerating planned promotions
Betterment: Improving poor performing employees
To be a cultural change leader in the following areas:
To lead a Safety-First culture ensuring every team member takes personal accountability for their own safety and those around them.
To lead a culture of Personal Development where every team member commits to learning through personal development objectives
To role model a Digital First mindset in all we do to transform from a transactional to business development organisation


  • DRIVES VISION AND PURPOSE: painting a compelling picture of the vision and strategy that motivates others to action.
  • DRIVES ENGAGEMENT: creating a climate where people are motivated to do their best to help the organization meet its objectives.
  • HOLDS ACCOUNTABILITY: holds self and others accountable to meet commitments.
  • DEVELOPS OTHERS: developing people to meet both their career goals and the organization’s goals.
  • MANAGES AMBIGUITY: adapting approach and demeanor in real time to match the shifting demands of different situations/ operating effectively when things are not certain or way forward not clear.
  • COURAGE & RISK TAKING: stepping up to address difficult issues, saying what needs to be said.
  • NIMBLE LEARNING: actively learning and tackling new problems, using both successes and failures, challenging the status quo.
  • Leadership Coaching Skills in order to:
    • Identify and remove obstacles
    • Inspect what you expect to achieve missions
    • Continuously improve people, processes and facilities
    • People Management Skills and the ability to lead leaders (including remote management and communication)
    • Project and Agile Change management understanding

    • Ability to develop client-focused, differentiated and achievable solutions
    • Value Selling Skills (well versed in our segmented commercial stories)
    • Financial and Commercial Acumen (P&L, Margin, micro and macroeconomic knowledge and understanding)
    • Stakeholder Management


  • Area Performance (P&Ls against budget; Digital Sales etc.)
    • ·Area Engagement Scores
    • ·Attrition Rates

    Development (internal promotions; completed L&D initiatives)#


  • People
    • Customers
    • Enabling functions (e.g. People and Finance Teams)
    • Suppliers
    • Executive Committee



The role is a FULL TIME PERMANENT POSITION MONDAY – FRIDAY and we offer a pension, life assurance, 25 days holiday plus statutory bank holidays.


Rexel is a global industrial distributor serving the Electrical, PPE and MRO sectors with over 30,000 employees and operations in over 37 Countries. In the UK Rexel has over 2,000 staff working from 250+ branches.
We value people who have a sense of urgency and excitement, who demonstrate candour, insight and creativity, and thrive in an environment of change and challenge. We value people who take the company personally - being a part of Rexel UK means being part of the most exciting customer focused electrical wholesaler, a place where employees want to build their futures. Rexel is an equal opportunities employer.
Rexel UK Ltd. believes that this role does not meet the criteria to be considered within the Home Office Shortage Occupation list. Therefore, Rexel UK Ltd. will not support an application for visa sponsorship and all applicants for this role must have an unrestricted right to work in the UK.